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    ABOUT ME

    Hi, I’m Natalie, a New Zealand entrepreneur and adventurer who currently lives on my dream property just north of Wellington for nine months of the year, and the rest of the time out of my suitcase, traveling the world and running my business and going on adventures.

    I’m a bestselling author of The Suitcase Entrepreneur, and a sought-after speaker, having spoken at TEDx Royal Tunbridge Wells, Problogger, FinCon, Social Media Marketing World, SociaLight, and more, and the Huffington Post named me one of 50 Must-Follow Women Entrepreneurs in 2017 – pretty cool really.

    The most important thing to me is my partner Josh, my two White German Shepherds Kayla and Angel, and my awesome community of Freedomists who have been supporting my work since 2009.

How did this adventure unfold?

After eight years in the corporate world, I left my high paying job as Head of Propositions Development, that was sucking the life out of my creativity and ability to put a dent in the world, and flew off to another country to play World ChampionshipUltimate Frisbee and start my first business.

That was as Cofounder of a cool technology startup Fundrazr which is still going strong today! That allowed me to cut my teeth in the entrepreneurial world and understand the long hours, blood, sweat and tears it takes to start and build a tech company.

I realized that while it had been a wild ride, what I really wanted to do was start my own business focusing on the things I love most – inspiring, motivating and educating others to live their best life.

So in April 2010 I went full-time into building my humble 6 month old blog, The Suitcase Entrepreneur.

After realizing I could create and sell educational products and courses from anywhere teaching others how to build online businesses and lifestyles they loved – back before everyone was doing this – I went fully location independent within nine months, heading to Argentina to live, work and play.

In a few short years I turned a blog into a thriving multiple six-figure education lifestyle business I could run from just a laptop and my smartphone.

Driven by my desire to obtain what most value so highly, but few achieve – ultimate freedom – I spent the first two years hustling like crazy, making the same mistakes, most new business owners do, and learning a lot of hard lessons before I developed the blueprint to building a thriving online business and lifestyle – The Freedom Plan.

Now, I teach thousands of entrepreneurs around the world to fast track their own business success and design a lifestyle they love through content, books, courses, group coaching and speaking.

Along the way I’ve become a contributor to Thrive, Forbes and Lifehack and been featured on many other publications and media outlets including 60 Minutes, Yahoo Finance, Huffington Post, Guardian, Daily Mail, Sydney Herald, American Express Open Forum, Mashable, Visa Business Network, Social Media Today and PayPal – yep, if I can do it, so can you!

Originally from Wellington, New Zealand, I have citizenship in the United Kingdom and has travelled to 70 countries to date and lived on 5 continents, all while running my business and living out of a suitcase.

In April 2017 I did a complete 360 life change and bought a beautiful property in New Zealand with my loving and amazing entrepreneurial partner Josh. Together they thoroughly enjoy our 2.5 acres of land and garden, two gorgeous white German Shepherds and chickens.

I consider Portugal my second home now and own a cute house there and regularly visit to enjoy the relaxed lifestyle and improve my surfing, while enjoying their fine wine, food and damn tasty Pastel de Natas.

My favourite claims to fame, are winning a Regional Body Sculpting competition in 2004, a Gold Medal in Beach Ultimate Frisbee in 2007, breaking a World Record in Dragon Boating in 2007. And of course starting my first business in 2010, with nothing, but a hope, a dream and a desire to create my own Freedom Plan.

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