Tag: Get Paid to Be YOU

6 Lessons Starting a Podcast Has Taught Me

Over the years, I’ve learned so many lessons from starting a podcast.

When I started one back in 2011, I didn’t expect just how much joy it would bring me and how much value it would add to my life.

So, in honour of International Podcast Day, I wanted to share the 6 lessons starting a podcast has taught me. If you’re thinking of starting one or thinking about giving up on yours, then this episode is definitely for you.

Now, some people might say that there are too many podcasts out there and the medium is oversaturated, but guess what?

People have been saying the same exact thing since when I started my first podcast back in 2011!

There might be a ton of podcasts out there, but that shouldn’t discourage you from sharing your unique voice with people who truly need to hear what you have to say.

6 Lessons I Learned From Starting a Podcast

Starting a podcast has given me so many amazing opportunities to chat with guests who intrigue and fascinate me. It’s like having my own personal team of mentors that I get to chat with each week!

Another thing I love about podcasts is the versatility of them.

The quality of podcasts has gone through the roof within the last few years alone, and some have whole production crews and hefty budgets behind them.

This means they’re just so much better to listen to, because they’re scripted, researched and so well produced as engaging stories – almost like going back to good ol’ radio series.

Lesson 1: Podcasts are amazing for personal development and learning.

Whether you prefer having guests on your podcast to interview, or prefer offering solo episodes where you teach and share, podcasts are sure to make YOU learn and develop.

If you decide to have guests on your podcast, then you’d obviously be learning from their experiences and perspectives, which is an awesome way to keep expanding your mind.

Whereas researching topics on your own and sharing your personal experiences can also be a great way to develop and go deeper into researching these topics beforehand too.

Personally, I love both of these styles.

Lately, I’ve been loving having people come on my Untapped podcast and share their unique experiences and outlooks on topics that relate to what I try to teach everyday: how to get paid to be you.

The people that I usually invite on my show are people I find fascinating and who have something to teach both me and you.

These guests have done some incredible things and have so many gold nuggets of wisdom that I absolutely love sharing with all of you who tune in.

While my style of podcasting is more of an informal conversation, where I do a little bit of background research and then ask questions during the interview that I’m really curious about, I also think more formatted and planned out interviews can be successful, too.

Lesson 2: Podcasts make you more disciplined and consistent.

Podcasts have been the one medium that I’ve been able to be consistent with since the early days of my business.

That’s not a coincidence.

In fact, podcasts are incredibly great tools for making you become more disciplined and committed to producing content on a consistent basis.

When I first started out at podcasting, I was super inconsistent. But, knowing that my listeners were expecting a new episode each week forced me to stick to a schedule and have everything released by their deadlines.

Over the years I worked out that batching 3-5 interviews in a day or two was a way more productive method, so that I have 6-8 weeks worth of content on hand, and can plan my promotions around them too.

This also helps everyone on my team to get all of their tasks done in advance so that nothing slips through the cracks.

I’ve also been able to create an incredible SOP (Standard Operating Procedure) that is super detailed and precise so that anyone who joins my team will immediately know how to create, publish, and promote the podcast.

We have also have a Podcast template in Asana, that brings the SOP to life, where everyone on my team is assigned to their respective tasks and they can mark off once they’ve completed the next step.

If you’ve been struggling to put out content and stick to your schedule, I highly recommend using a podcast to get you back on track!

Lesson 3: Podcasts are fantastic business tools.

The fact that you have people turning up each week to listen to what you have to say is a powerful testament to how podcasts can be used to grow your business.

Podcasts build up your credibility, authority, and integrity in whatever it is you want to share or teach.

For me, I make sure my episodes focus on how to tap into your potential, get paid to be you, and design your life and work to have purpose.

My listeners can count on learning something that will help them in these areas whenever they tune in to an episode of Untapped.

And I’ve learned that when your audience feels like they can trust and learn from you, they’re more likely to become clients or customers.

It’s also more likely that people will recommend your podcasts to other people, which cultivates a truly wonderful cycle of engagement and exposure.

Lesson 4: Podcasts are great revenue-generating tools.

Along with being fantastic business tools, podcasts are also great tools for generating revenue.

With tons of sponsorships and advertisement opportunities out there nowadays, you could easily create an extra revenue stream for yourself.

Personally, I like to keep my podcasts advert free, but I have had great (and lucrative) sponsorships in the past, that I worked with who were relevant and helpful for my audience.

I never promote anything just for the sake of promoting it, and I like to think that has helped build up my credibility. I’m very choosy about what I recommend.

Aside from advertising and sponsorships, podcasts are also wonderful avenues for promoting your own products and offerings.

So, not only could you generate a revenue stream from promoting things you really love and use on a daily basis, but you could also generate a more active revenue stream by promoting your own offers to an audience you know will be interested!

Lesson 5: Podcasts create lasting friendships and bonds.

The people that I’ve met over the years on my show and other shows are unforgettable.

I may have forgotten the shows I’ve been on, or the specifics on what we talked about, but I never forget the bonds that I make with the people I’ve interviewed or been interviewed by.

I love giving people a platform to share their stories, and I know that I’ve been grateful to others who have done the same for me.

It’s really important for us as creators to support one another, and it’s a total win-win situation.

So, if you have been a guest on any of my podcasts, or if I was a guest on yours, this one is for you and I’d love to have you back on my show or come back on yours!

Also, a special shout out to Rolly, my podcast editor, who has been listening to my voice for quite some time now and always delivers fantastic final episodes. Thank you for the work that you do!

Lesson 6: Podcasts allow your voice to be heard.

Looking at the stats for my podcast, there are people listening in to my podcast from around 100 countries.

Crazy, right?

That’s the incredible power of podcasts!

They allow you to distribute your voice, your message, and your experiences all across the globe to tons of diverse communities.

That is a gift.

That is a privilege.

And, really, all I have to do is a hold a mic and start recording.

So, if you have something to say, say it.

I promise you, you’ll be surprised at how many people will want to listen.

Show the love for the UNTAPPED podcast

If you enjoyed the 6 lessons I learned from starting a podcast, then make sure to check out the full episode where I dive more into all the details of each lesson.

Also, share this post with anyone you’d think would benefit from it and send some love if you’re a fan of the Untapped show.

I’ll be sure to send some love back to you and give you a shout out on my next episode.

The Top 10 Episodes of Untapped

As a fun little bonus, here’s a list of the top episodes of Untapped. If any of them intrigue you or sound interesting, give the full episode a listen and let me know what your thoughts are after!

#10: 6 Rules to Finish What You Start

In this episode, I share the 6 rules to finishing what you start and how to apply them and also share how to write a manifesto.

#9: Why Consistency is Your Secret Weapon

In this podcast I share how my training has progressively stacked to build a better, faster, stronger than me and how you can apply that in life, the power of mind over matter to get you through the tough times and the 3 key things I’ve layered into this journey that have led to my success so far.

#8: Intentions vs Goal Setting – Which is Best To Succeed in Life?

In this episode, you’ll learn the difference between goals and intentions and how to apply intentions to your life goals.

#7: 6 Ways To Tap Into Your Human Potential

Here are a few key ways I’m going to live up to and even beyond my potential throughout the course of my life, this podcast, my vlog and as I live write a book on this very topic, that I hope you can apply to.

#6: The Simple Way to Crush Your Next 90 Days

In this episode I share with you my process for setting my quarterly goals and intentions, and making sure they are spread across the 8 categories of life I value most and why focusing across these areas gives you a more balanced approach to working towards goals and intentions that will improve your whole life, not just your money or work situation.

#5: The 30 Minute Business Plan Template

In this podcast, I literally walk you through what my next 3 months looks like for my business so you can have a crack at writing up your quarterly One Page Biz Plan.

#4: 10 Questions to Unlock Your Potential

I came across a Lifehack article and it caught my attention because it was called “10 Questions That Will Unlock Your Potential” and I thought how appropriate given the newly launched Untapped Podcast – Live up to your potential. So I took the ten questions and answered them for myself, and I’d love you to do the same because they are juicy, and they WILL help you unlock your potential.

#3: Meditation is the Key to Everything

I jumped at the chance to dive deeper into why meditation and mindfulness are transforming peoples’ lives more than ever, in this interview with Dr Elise Bialylew. She’s a coach, meditation teacher and social entrepreneur who trained as a doctor and psychiatrist.

#2: Four Steps to Self Motivation

Just how self-motivated are you? Are you prepared to take charge of your goals and achievements? Or do you set goals, knowing you won’t really work towards them, because they scare your or are too complex?

In this podcast you’ll learn the four factors necessary to build the strongest levels of self-motivation you can.

#1: How Sigrun Grew Her Business to Seven Figures in Four Years

This was such a popular interview because Sigrun is not only awesome but impressive, taking her business from five figures in her first year, by offering 1-1 coaching, and less than four years later, scaling it to hit  seven figures in revenue!

In this episode she shares how she rebuilt her business model to include group masterminds, retreats and her signature (and legendary) program SOMBA – Sigrun’s Online MBA.

Podcast Resources

What 7 years of podcasting has taught me.

Grab my FREE Get Paid to Be YOU Guide.

Checkout the number one tool EVERY online content creator should be using.

Show this podcast some love and keep it advert free here.

 

​Download my Get Paid to Be YOU Audio and Bonus 9 Step Guide. You'll learn how to combine your knowledge, skills and passions into multiple income streams that amplify your purpose, impact and profit.

The Future of Work is Learning

The Future of Work is learning – what does that mean?

If you’ve been following me for a while, you know that I’m all about staying relevant and keeping up with the ever-changing world of the way in which we work and live.

The thing is, those changes are coming at us fast and many of the trends we see happening in the future of work are already here.

Robots and AI are already being used to automate and streamline jobs, and it’s predicated by the OECD that 14-30% of jobs as we know them will not even exist in the next 5 years.

So it’s more important than ever that we figure out how to ramp up our skills, particularly our uniquely human-centered skills, to stay relevant and be irreplaceable!

The good news is around 70% of new jobs will be created, most of which we can’t even predict yet. Crazy right?

That means by continuing to learn new skills and gain more experience, we have more chance of thriving in the future of work, rather than just surviving.

On today’s episode of Untapped, I’m sharing a recording of the talk I gave at an Inspire Group, an online learning and leadership company.

The purpose of this event was to inform our clients about what’s about to head their way and what they need to start thinking about when it comes to learning solutions for the future.

It was also a great way to showcase all the trends that are coming up and how the Future of Work IS learning.

In this episode you’ll learn:

  • What the Future of Work actually is
  • How automation can and will benefit us
  • How we can collaborate effectively with the robots
  • What changes and trends have already started to happen

You can also watch a summary of what I presented on my YouTube Channel here

Resources

Read: How to Tap Into the Future of Work

Read: 11 Benefits to Learning Something New.

Learn more about Inspire Group

​Download my Get Paid to Be YOU Audio and Bonus 9 Step Guide. You'll learn how to combine your knowledge, skills and passions into multiple income streams that amplify your purpose, impact and profit.

​Download my Get Paid to Be YOU Audio and Bonus 9 Step Guide. You'll learn how to combine your knowledge, skills and passions into multiple income streams that amplify your purpose, impact and profit.

How I Reinvented Myself and Started Over

Madonna has truly mastered the art of reinvention, so when a friend told me she was coming on the Graham Norton show this weekend, I stuck around to watch her segment.

I couldn’t recall the last time I’d seen Madonna speak and was intrigued to see what she would deliver.

Naturally, she didn’t disappoint.

She walked on stage wearing an eye patch and a sexy number which had her boobs almost falling out of her corset (a wardrobe malfunction I’m sure she would not be thrilled with knowing about since she controls her image with immense care).

Madonna - queen of reinvention

Yet her star power was undeniable, and the guests on the couch alongside her were left to sit quietly as she answered Graham’s questions with mystique, cheekiness, strength and an appropriate amount of intrigue.

She has just launched a new album and is going on tour at the age of 60 years old!

This in itself is a huge testament to her longevity, creativity and ability to keep on changing with the times and reinventing herself, to not only survive in a super competitive market dominated by teenagers, but to thrive in it for over four decades.

Reinvention is a necessity to remain relevant

In the past few months, several of my friends compared me to Madonna – not because I like to sing and dance to 80s music (which I really do) or because I wear sexually enticing outfits (I don’t), but because they said I’m always reinventing myself.

I have to admit I was surprised by this as I personally couldn’t see it, and so they explained to me that I had successfully, in their eyes, morphed from corporate career girl to Tech CoFounder to blogger, to being The Suitcase Entrepreneur with relative ease over the last 10 years.

And that when I returned home to New Zealand in late 2016, I apparently made it look easy to morph into being a brand …ME here on nataliesisson.com

Yet that couldn’t be further from the truth.

In my world I’ve been through a two year long metamorphosis filled with doubt, fear, curiosity, joy and exasperation.

If you’ve listened to my podcast or read my blog post on When Too Much Change is Dangerous, you’ll know that I did a 180 degree life flip that entailed going from:

  • Constant full-time travel out of my suitcase to living in one house, with no international travel for the first three months of being back in New Zealand.
  • Being single in December to a loving full-time relationship, moving in together in my apartment for a few months, to then buying a house together, creating joint bank accounts and taking on this beautiful property – Josh’s first ever property ownership.
  • Zero responsibility to having this mortgage, getting a puppy a week after moving in and five chickens the week after.
  • Owning so little stuff to having to furnish a 369 sqm house with four bedrooms and two living rooms in just a few weeks.  (People who visit us now say how it looks like we’ve lived here for years).
  • Having a full on business period, getting it ready for my sabbatical and writing the Freedom Plan book manuscript which I finished on March 30th, to NOT working.
  • Eternal summers traveling the world to my first ever autumn (fall) and winter. And that was probably the biggest kicker – I hate being cold.

Thankfully I’m almost 2.5 years down the track and LOVING life, but it hasn’t been an easy journey and what surprised me most, was an event that happened in late October 2018.

The untold story I’ve kept ..until now.

Not long after a pretty successful book launch of the Freedom Plan (audio book coming out this month!!), I also relaunched my most successful course ever of the same name that, to date, netted me over US$500,000 in sales – which still blows my mind to this day.

Except this time, I decided to totally redesign it and upgrade it to better align with my new book and to be more focused on how to work less through systems, outsourcing and clever sales funnels.

It catered to an experienced business owner wanting more freedom – the folks I wanted to work with as I could see them experiencing burn out and overwhelm and I truly wanted to help them.

Yet in doing so, I overlooked the majority of my community I’d lovingly built up over the years, who in reality, were still wanting to build their online business, learn how to earn more money and gain financial freedom.

The launch result?

I failed in an epic way.

That hurt, a lot. I cried in the final days of launch and sat there in disbelief as literally nothing happened – at least that’s what it felt like.

It caused me to doubt everything I thought I knew and was really good at, built up over nine years of business.

I was in shock. I was numb. I felt like a fraud.

The facts didn’t help either. I’d spent too much money, hired too many people and ended up handing over most of the things I’m great at, and got stuck with managing people, logistics and operations.

Along with that, I had not listened to my intuition and how I felt energetically, and forged on regardless as I wanted to stay true to my word and launch this course I said I would – damn upholder in me!

(Check out The Four Tendencies Quiz I talk about in my book to know what I’m referring to).

When I did my launch analysis, which I do faithfully every time, it wasn’t as bad as I thought but the damage was done. My confidence was knocked and I wasn’t bouncing back like I normally do.

Can you relate?

I was desperately trying to find the lesson in the failure as a good entrepreneur will always do that, but I was taking it way too personally.

After almost a decade it felt like I’d made a rookie error and it had cost me more than just money and a bruised ego.

The truth was I wanted to quit my business.

Deep down I was quite tired of my business. I’m sure I’m not alone when I admit this. For most of my business journey I’ve loved every aspect of my business, but there’s only so long one can continue to talk about the same thing all the time, before they don’t get a little bored, stifled or jaded.

Despite continuing to learn I had gotten comfortable in my knowledge and expertise and was looking for a challenge. Most of the time I had managed to find that within and apply it to my journey and clients.

But with all the life changed I’d experienced, and the time off I had taken from my business in 2017, I had never really found my flow again and I felt like I was holding onto something that I wasn’t passionate about anymore.

Josh and I headed away on a break to sunny Gisborne that December, and had some long walks and talks on the beach to explore my options, how I was feeling and what would make me happy.

While he had utter faith in me and felt it was just a minor setback, I wasn’t so sure.

One of the options that had come up was taking on a contract to experience the things I was missing as an entrepreneur:

  • Being part of a physical team (not just virtual)
  • Not having to lead and manage everything all the time
  • Experiencing being part of someone else’s business and to learn from them
  • Have a consistent income while I bounced back
  • Getting into the city so I wasn’t so isolated out at our rural lifestyle property
  • Be energized by the city vibe and socializing and;
  • Getting some structure back in my day

We used our own Life Pilot system and a Seasonal Dreaming session – which we do each quarter, to share our hopes and dreams across the eight areas of life we value most highly and by the end of that week away I had a plan.

I’d looked at job websites, which I happen to know every great business owner will look at even when things are going well, and wasn’t impressed.

Job descriptions made me yawn and sounded so formulaic or stifling and salaries seemed on the low end compared to what I know I can make in my business – but that wasn’t the key criteria – if I was referring to my criteria in the bullet points above.

Then I saw a role of Learning Designer, that I didn’t realize existed, yet wasn’t dissimilar to what I had learned and applied in launching online courses and designing curriculum’s to educate people.

I then sent possibly the worst email to a recruitment person ever that went like this:

Dear Beth

Very keen to learn more about your freelance opportunities for learning designers.

I’ve developed many curriculum’s for online courses in my own business and am known for making the complex simple and breaking things down into bite sized content that is practical and implementable.

Natalie

Naturally she asked for more details including my CV, which I then sat on for a while until I replied again, rather nonchalantly with this response:

Hi Beth

I’ve realized I’m not going to create a CV anytime soon. I just know after 8 years of creating, building and running online courses, events and retreats that this is my sweetspot of what I do well.

My LinkedIn profile is here www.linkedin.com/in/nataliesisson/

Understand if this is not conventional for you 

Natalie

This resulted in her Googling me where everything I have ever done is publicly available to see – proof of what I’m capable of, calling me up and having a good chat.

She saw an opportunity and my potential and took a chance on me.

A week later I was having an informal coffee with the CEO even though there was no role for me and less than a week later I had a job offer and a start date in 10 days time!

As you can imagine this wasn’t quite how I anticipated it happening but I took the leap.

Strike forward almost five months and I can hand on heart say it’s been the best thing for me.

Within Constraints Exists True Freedom

My working week went from working on my business anytime to having only Monday as my One Day a Week business day and Tuesday – Friday working at Inspire Group in the city including a remote day at home.

In and around that – yes even some evenings and weekends, I did paid consulting for four gigs I’d inadvertently picked up since January after volunteering my time to help these purpose driven companies, plus working with a few coaching clients.

I was truly living in the GIG Economy and am tapping into Future of Work by doing this.

If you’re wondering, YES I was at capacity!

For the first time in a decade, after preaching freedom and time off and experiencing that in droves, I was now energized by maximizing every hour I had – plus still having time out in the evenings and weekends AND training for triathlons.

In fact I credit triathlon training for instilling confidence, focus, drive and momentum back into my personal life, along with a self belief and mindset I had been missing, that then overflowed into EVERY area of my life. It’s been remarkable.

I also used all my own tools, systems, content calendar and 1 Page Biz Plan that I teach my clients and are featured in the Freedom Plan book on MYSELF and, low and behold, they worked a treat.

I’m not going to lie commuting via train, car or bike an hour each way into town wasn’t entirely thrilling initially but I used that time to work on my business, contracts, or listen to audio books.

I genuinely enjoy my job, the team and simply being in a different environment, which has allowed me to stretch myself, learn and grow plus take on an entirely different outlook and put myself in other peoples’ shoes.

Then something magical started to happen.

I got my mojo back by returning to being ME!

A combination of fewer hours to work on my business meant I became ultra focused again and started enjoying every aspect of it.

I cut my team down to just me and my Virtual Assistant so that I could get back to more of the doing, and experience what that felt like again.

This brought back fond memories of my hustling days early on in my business and showed me all the things I had almost forgotten I knew how to do. I decided not to outsource anything for a few months and ‘get my hands dirty’ doing all the doing.

This increased my love of all the things I missed or realized I’d lost touch with and things started picking up in my business.

Revitalized energy shows in business and people pick up on it. Before long I was vlogging, podcasting and creating again and getting back to being Natalie, doing all the things I did so well when I started out in business.

I did the analysis, I looked at what had worked all those years before and what I’d stopped doing or needed to stop doing to fully realign with who I was, how I could help people and how I wanted to show up in the world.

Then in June I totally redesigned my own website home page with a brand new look and direction – even though this felt like I took three months to actually get it done.

I was so proud as this is the first website I’ve fully designed by myself. Clean, clear and to the point. Let me know in the comments what you think!

2019 Design

2018 Design

I did this by using the best and easiest WordPress theme I have ever come across, Thrive Architect.

In fact I shot this vlog Thrive Architect – Your Must Have Website Builder Tool to show why it rocks and how to use it to redesign your website.

As you can see by the live demo I give it was before I had learned how to use it fully and well before I’d finished the homepage design – but you’ll appreciate it.

The messaging was clear as I’d been working/ procrastinating on it for months after many conversations with friends, peers and clients, and through a lot of internal introspection.

I listened to my own advice I hammer home to clients all the time:

1. Niche down

2. Keep it simple

I have a tendency to want to offer the world and help people on all fronts and this time I looked back to what I have consistently been doing ALL throughout my career and business – seeing your potential and helping you to monetize it by getting paid to be YOU!

While recording my Freedom Plan audiobook I had two major realizations:

  1. This book is full of gold nuggets that are damn useful (remember my previous knock to my confidence around the book launch time in October 2018…yeah it had the knock on effect that my book wasn’t good enough either).
  2. It would work really well to also pull out Chapter 6 on How to Monetise You and turn it into a teaser episode on my podcast, as well as to repurpose it into a standalone audio.

I then went ahead and created my first new freebie (gift you give in return for a person’s email address and trust – AKA optin) in ages – and I’m damn proud of it.

It’s this audio I created accompanied by my brand new amazing step by step guide.

 

​Download my Get Paid to Be YOU Audio and Bonus 9 Step Guide. You'll learn how to combine your knowledge, skills and passions into multiple income streams that amplify your purpose, impact and profit.

​Download my Get Paid to Be YOU Audio and Bonus 9 Step Guide. You'll learn how to combine your knowledge, skills and passions into multiple income streams that amplify your purpose, impact and profit.

I emailed my community, some of which have been following my work since the beginning to share it with them and the response was awesome.

More importantly close friends and peers personally messaged me to say this was completely me and so on point and that I had truly found my sweetspot – the intersection between what you’re good or great at, what you love doing and what people will pay you for and that aligns with your purpose.

Ironic really given this is what I’ve been teaching in courses, my book, podcasts and interviews since…oh you know 2013!

From this I have gotten so much clarity on exactly how I want to help YOU get paid to be YOU and thrive in the future of work.

In fact, I tested my theory around this with a mini launch in June which went amazingly well and helped me appreciate that I was back on track, doing what I do best and how my mission was to help others turn their skills, knowledge and passions into multiple revenue streams.

You’ll see this rolling out in the coming weeks and months, and I hope you’ll like what you see and get to experience it as a result.

But first, let’s recap on the method I used to reinvent myself. Even if you can’t see the method in my madness, it’s all there:

The ‘Natalie Sisson’ Reinvention Method 

  • Get super honest with yourself when you feel you’re not aligning with your intuition or your energy.
  • Throw in an epic failure or an event that makes you stop, reflect and take action – if you really want to create change!
  • Reflect back on all the things you know you love, are great at and have been paid well for in the past and compare them to where you’re at now.
  • Assess the situation and look at what you need to STOP doing and START doing. This may mean taking on a side hustle, starting a new business, taking on a few gigs that help you upskill and challenge you.
  • Talk to good friends, peers and mentors to get an outside perspective too.
  • Take definitive steps to be the architect of your own life and design it around what you really want out of life.

I hope there have been some key takeaways in here that you can learn from and apply to your own situation.

Never give up.

Always keep learning.

Trust your gut.

Listen to those who love and know you well.

Embrace the lessons failure teaches you.

Then pick yourself up and reinvent yourself!