Tag: Instagram

Why Less is More

Less is more… We’ve all heard this phrase, but do you actually know what it means and why it’s true?

The phrase less is more means that having just the essential things is better than having way too much of superfluous things.

It allows you to focus on what matters.

Recently I sat down to lunch with the lovely Kit Whelan, co-founder of 7in7 Digital Nomad Conference, which is an amazing vision of 7 conferences being held in 7 continents over 7 years!

I am actually honoured to be a keynote speaker at the 7in7 conference in Wellington, New Zealand happening 22-28 October.

I’m going to be speaking about prioritizing what matters the most in your life and will definitely be touching on LifePilot and what it’s meant to living with intention and making my dreams a reality.

Kit told me that after this event, they’re holding a Reading Retreat in a castle in Scotland, which to me sounds simply delicious.

And it clearly did to others too as it sold out in a day, and for good reason, because people are craving to take time out and give themselves permission to simply do less.

Getting Clear on Your Perfect Day

Personally, one of my perfect days, consists of jam-packing as much as I can from 6am to 9pm at night, but that’s because I’m energized by living life to the full.

This includes meeting like-minded friends, training for my triathlon, working on my business, interviewing guests for my podcast, and spending time playing with my gorgeous dogs.

To others, that probably seems freaking exhausting.

How I make all those things work is by managing my time well and prioritising what matters.

I also realized that while I pack in a bunch in my life, I also do this in my work and in the way I teach and I’m guilty of trying to over deliver by delivering too much!

So with my new Launch Your Damn Course Accelerator, which I’m running three sold out cohorts of right now, I’ve made a considered effort to simplify to the essentials.

As you can imagine, teaching a course about preselling and launching your own online course could be super overwhelming when you consider all the moving parts involved that I need to teach.

So, as Leading Learner, my job is to teach them how to do less but get more meaningful results.

It seems to be working, by through my intentional design of the accelerator, and my students are accomplishing so much.

The importance of taking time to chill out

I’m a fan of jam-packing as much as I can into each day, but I also know the importance of taking some downtime and just chilling out.

That’s why I’m pretty excited to take a truly decent break in December.

I’ll be lounging around, enjoying nature, and reading books – basically just resting up after my half Ironman.

My upcoming break got me thinking…

I haven’t done a retreat in a while, so I’m planning to hold one next year in 2020 because I adore imagining and designing these experiences and then making them a reality.

In the past I’ve called them the ‘Freedom Retreat’ and in addition to fpcusing on business and mindset, I’d also add in special experiences like massages, taking cooking lessons, and relaxing.

But, what if next year’s retreat was the ‘Less is More’ retreat where we focus on taking a break while still envisioning your best life by focusing on having a great mindset – basically taking LifePilot to the next level.

If you’re interested in joining me early April 2020 in Bali for a ‘Less is More’ retreat, send me a DM on Instagram or shoot me an email at natalie@nataliesisson.com saying “Heck yeah to Bali!”

In this episode you’ll learn:

  • Why and how less is more
  • How I manage my time so that jam-packed days don’t feel exhausting
  • Why taking a break can be beneficial to you and your business
  • About information for my next retreat

Podcast Resources

Learn more about 7in7 Digital Nomad Conference

Check out LifePilot and how it can help you practice the ‘less is more’ lifestyle

Shoot me a DM on Instagram or send me an email to get more information about the retreat I’ll be holding next April

Show your support for the Untapped show by shooting me a coffee or dinner

 

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Grow Your Business on Instagram with Elise Darma

Instagram has long been one of my favourite social media platforms – until it came to using it for business.

I had always found it a place I went to for inspiration, to keep up with my friends and peers and witness some beautiful photography.

Then over time the platform became increasingly promotional and showy and less about #nofilters and #reallife and as it did, I struggled to figure out how to use it authentically and effectively to gain new leads and clients for my business.

So when I first came across Elise Darma on Instagram, with her refreshing style, wonderful travel images and equally valuable Instagram musings, I thought ‘This chick is doing it right’.

I continued to watch her journey, how she posted, what she posted and how she cleverly weaved in promotions to her blog content, courses and her webinar on teaching entrepreneurs how to use Instagram to grow their business.

Unlike so many other folks I was watching from the sidelines, Elise was actually teaching how to get leads and sales in a more personal and effective way. So I hired her for a personal Instagram strategy session and made some changes to my profile and things started to click.

During our session I learned, not only some Instagram strategies, but how much she loves being a digital nomad (like I was at the time) and how Instagram had allowed her to become the founder of a content marketing agency for e-commerce brands called Canupy.

While growing the agency, Elise has traveled to Bali, Hawaii, Australia, Costa Rica, Nicaragua, Spain, Portugal, the British Virgin Islands (and got to visit Necker Island while there).

Figuring that she was growing her clients Instagram accounts so successfully, she realized she could walk the talk and show others how to do it by growing her own personal brand @elisedarma

In less than a year she reached over 60,000 followers! What’s more she founded a second business to help others achieve their own “travelpreneur” goals. Along the way he’s been featured for her Instagram expertise in publications such as Forbes, Entrepreneur, Brit + Co, Elite Daily, Teachable and Later.

Today, Elise works one-on-one with clients so that their own businesses (and Instagrams) can thrive, and so they can build their own life of freedom and travel. You can see how aligned we are in our thinking, and what’s even cooler is in our interview, she shared how she found me early on in her journey and how that impacted her….

She’s the perfect example of how to get paid to be you, by figuring out your sweetspot and monetising your skills, knowledge and talents into multiple revenue streams.

Read more

8 Ways To Use IGTV For Your Business and Brand

I’m a big fan of testing new technology, particularly new innovations like IGTV, that are going to make an impact in our everyday lives.

So when Instagram announced IGTV I knew I couldn’t ignore it.

They are essentially rivalling YouTube, and what is amazing and scary at the same time is that Instagram now has 1 billion users, since starting in 2010.

Compare that with YouTube that has 1.9 billion users, but started in 2005.

What the heck is IGTV?

It stands for Instagram TV.

If you haven’t yet seen it in action, you can now create your own channel through the Instagram app or watch via a dedicated IGTV app or your PC/ or laptop.

You can start posting vertical videos, yes native vertical videos, right away.

That make so much sense given everything we do on mobile is in portrait/ vertical format – apps we use, messages we post, texts we receive, podcasts we listen to, and books we read – all in vertical mode which is how our smartphones work.

And we are addicted to our smartphones!

According to a blog post on BiznessApps for 2018:

1. As of August 2017, there are over 3.5 billion unique mobile internet users. Source: Statista

2. Users spend on average 69% of their media time on smartphones. Source: comScore

3. Mobile devices will drive 80% of global internet usage. Source: Zenith

4. 50% of the time individuals spend on digital media is on mobile apps. Source: Comscore

​Ahhhh that’s nuts!

​With this in mind I have an inkling that Instagram – AKA Facebook since they now own it, and their move to create IGTV, is a very smart one.

​How can you use IGTV effectively

It’s very easy to use, and videos don’t have to be as ‘polished’ as they’ve become on YouTube for many influencers, content creators and brands, but you can make them look less raw than Instagram stories.

Here is my first IGTV attempt from the Beach of Baleal yesterday, introducing myself and sharing why I love the Freedom that Portugal has.

And this one from today, from my living room in my house in Atouguia de Baleia, with 5 Fun Facts about me (and the hope you will share one about yourself in the comments so I can learn more about you!).

Like any form of social media you need to put strategic thought behind what you are doing. 

IGTV may, or may not be the right platform for you, but it’s definitely worth trying if you already produce content on your blog, Facebook, LinkedIn, YouTube, or podcast, OR if you’ve really not embraced any other platform yet.

You just record them on your phone, and can use a video editor like Quik, to make them look a bit better or add in other footage and music, for example, then upload them to IGTV direct from your phone.

A few fun facts:

  • If you have a large following you get up to one hour upload length, but for us mere mortals it’s 10 minutes – which in my mind, is frankly long enough.
  • You can add multiple links in the description to drive traffic to your website! This is huge, and something I didn’t do in my first two videos…oops!
  • If you click those links above to my videos, you will see you can open them up on a PC or laptop too, even if you’re not on Instagram.

I really like this last point, as it means more people can find out about you, your work and what you stand for, without being limited to having to be on Instagram.

I must admit I ​personally like this tool as I love documenting and sharing on the go, but don’t always have wifi, especially when you’re traveling, so being able to capture videos on the spot, but upload them later, is liberating.

Sometimes the inspiration strikes and you just want to share some wisdom, insights, your innermost thoughts, some motivation or an epiphany. Or perhaps your latest dance moves!

I say this because as I surfed through IGTV popular I was frankly amazed at the international uptake of this tool – Russia, India, Brazil ..and of course Will Smith (who recently started vlogging on YouTube) with hundreds of thousands or millions of views already on their IGTV videos. 

Many of these were dancing or music videos, or simply people having fun lip-syncing to their fave tunes, something I definitely feel like busting out!

I highly recommend you focus on the following with IGTV:

  1. Always provide value – insight, tips, strategy or wisdom – with a personal touch. Give, give, give.
  2. If you don’t feel in the mood or ready for 1. then be entertaining – bring joy, humour and happiness into peoples’ lives.
  3. Create awareness around what you actually do, introduce yourself and tell people who you serve and what your why is.
  4. Showcase your work in a fun way or have others do it for you- I’ve seen video testimonials already and feedback with customers in an video interview style from Kimra Luna who’s in launch mode.
  5. Repurpose your work – James Wedmore is using it to share his podcast directly, others are taking their horizontal videos and editing or simply putting into a vertical background.
  6. Stand out – grab your instagram stories and roll them into one interesting video with music using the Quick app or Vue.
  7. Treat it like a Facebook live and post your video to your Facebook page or group after for more interaction.
  8. Always include a CTA (call to action) back to your website, or products, or a piece of content that they can learn further from.

I hope that’s given you some insights into how use this new tool effectively.

If you shy away from social media completely, know that it’s here to stay – and has been since 2004 when Facebook started, but that you don’t have to be the face of your business to use it effectively.

Audio, product demonstrations, customer reviews…these are just some of the ways to be active and engaged without it being all about you.

If you’re an influencer, personal brand, coach, consultant, advisor….oh YES you know you need to get on this now, or continue to stick with using the tool you’re getting the best results from already, but always think about how you can improve on what you’re doing.

The world doesn’t need more crap content, but it does need more of your gifts. So get them out there!​